For an SEO strategy to be truly successful it must employ a multipronged approach. This should include a variety of tactics, like an optimised user experience, a considered backlinking strategy, well researched key words, and useful and relevant content.
A well executed backlinking strategy will shoot up your website’s rankings in search results. Google considers your website’s authority when ranking it; and measures this authority based on how many other websites link back to yours. So, the more high quality links you have to your website the higher you will be in search results.
If your business is in a crowded local market, or you’d like to increase its standing amongst a certain area near you, then a local SEO strategy is the best way to get your website to the top of Google’s search results and in front of the right customers.
How does local SEO work?
Depending on your business goals, you can focus your backlinking strategy locally or internationally. Both require very different approaches and when executed well, will increase your website’s ranking in search results and so help you grow your business.
If your business goals are focused locally, a local backlinking strategy will help build your business’s reputation and relevance in the area you’re targeting.
Local SEO concentrates your SEO efforts on a specific town, city or area. Local SEO targets customers who are searching for things that are “near me” and who are ready to purchase – getting the right customers in your area to your website is a key element of a successful local SEO strategy.
Some of the techniques you can use for a well-rounded local SEO strategy are:
- Optimising your Google My Business profile
- Improving your on-page SEO
- Employing a local content strategy
- Acquiring relevant, high quality local links
Using backlinks for local SEO success
Google rewards high quality, and considered link building by placing your site higher in search results. It will also penalise your site if you engage in link building practices that use spammy and irrelevant links.
If you have time and space to grow your business slowly, you can begin your backlinking strategy by working with local businesses in your area to see if they will link back to your site from theirs. This takes time and effort – you’ll need to develop a strategy, engage the businesses you’d like to work with, create the content and monitor your work. This is time and energy that could be better spent focusing on your customers or product.
As an expert in your business and your product, you know how long it’s taken you to get there. Knowing how to find and use the best local SEO backlinks successfully also takes time and expertise. It’s important to understand Google’s guidelines – and Google updates its systems regularly and keeps up with the latest technological advances in this space.
An expert link building partner, like Perfect Link Building, have a dedicated local SEO team, which includes experts in on-page SEO, programmers, local content creators and link acquisition experts. Their methods are backed by thirteen years of experience along with unmatched research and development.
If you’re ready to invest in your business’ success contact Perfect Link Building
